Product's Mission
Find the intersection of happy customers and your thriving business.
- Your customers are happiest when you solve their most important problems with the least impact on their business.
- Your business thrives when it most optimally pursues its corporate goals and strategy.
Product's Core Values
Product Managers promote success through:
- Purpose. Defining clear purpose & goals for efforts .
- Empowerment. Ensuring self-measurement of performance and success.
- Collaboration. Resolving conflict of natural, and desired, cross-functional stress.
Four Pillars Framework
Strategy Alignment
- Focus your products on real market problems.
- Get out of feature focus
- Clarify why your customers want to use your solutions and your company.
- Position your solutions as different from alternatives potential customers are using.
- Leverage how your business operates to accelerate growth
- Use product strategies to build out your company strategy
Product Operations
- Empower teams to manage themselves with performance criteria and KPIs for each solution and set baseline for ongoing management.
- Define clear levers for making portfolio management tradeoffs
- Establish regular cadence for communication plans and product reviews
- Define cross functional financial expectations for products
Customer Satisfaction
- Carve out Customer Satisfaction as its own program.
- Measure and improve scores, like NPS.
- Gain industry designations of excellence, like KLAS.
- Know specifically where your customer engagements and solutions are strong and weak in serving your customers.
- Align market feedback from customers to client facing account managers and sales with Product priorities.
Innovation
- Minimize investment and risk
- Fast Voice of Market
- Fast Ux validation
- Fast solution refinement
- Practical market testing & piloting
- Comprehensive business case development
- Thorough internal commitment